Plausible has opted out of Google FLoC!

Visits to our site will not be included when Google determines a cohort to share with their partners for personalized advertising purposes.

We recommend other sites to opt out of FLoC too!

plausible.io/blog/google-floc

@plausible this is great, thanks for the write-up! Will deploy on sites I manage.

That said, how the hell is this acceptable for Google or anyone else to make this opt-out? Will I have to add special headers for Amazon? Facebook? Microsoft? Apple? Marketing-agency-down-the-road?

Absolute crap. Thank you for being a positive force in all of this.

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@rysiek @plausible

I absolutely hate this opt-out non-sense. Reminds me of Google's "_nomap" suffix for wlans. 🤯

Why do they get away with that?

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